Joana's Internship Experience in Marketing (Barcelona)
"An enriching experience that taught me everything about digital marketing, and I got to work with a fantastic team in Barcelona!"
1The Challenge
Joana was looking for a marketing internship that would go beyond social media posting — she wanted comprehensive exposure to digital marketing strategy, analytics, content creation, and campaign management.
2The Solution
Piktalent matched Joana with a marketing agency in Barcelona where she worked across multiple digital channels. She participated in strategy meetings, managed campaigns, and learned directly from experienced marketing professionals.
3Key Results
The Full Story
Joana's goal was clear: learn everything she could about digital marketing in a real-world setting. Barcelona, with its thriving startup and agency scene, was the perfect backdrop.
Piktalent placed her in a marketing agency where she was immediately involved in client projects — from content strategy and SEO to social media campaigns and performance analytics. The team was collaborative and international, creating an environment where learning happened naturally every day.
By the end of her internship, Joana had a comprehensive understanding of the digital marketing ecosystem and a portfolio of real work to show for it. She credits the experience — and the team — for launching her marketing career.
The portfolio Joana left with was concrete: three SEO content briefs that were published live, two paid-social campaigns she helped optimise (one of which became the agency's case study for the next pitch), and an internal Looker Studio dashboard she built from scratch to track newsletter conversions. None of those artefacts existed when she landed in Barcelona — and all of them are now linked from her LinkedIn as evidence of professional output, not just classwork.
Piktalent's role was the unglamorous but essential layer underneath: a vetted shared flat in Poblenou, a 30-minute pre-departure briefing on Catalan workplace norms, the bilateral agreement and accident-insurance certificate handled before her flight, and a check-in at week two and week eight. Joana's takeaway is that the experience felt like "just doing the work" — which, she points out, is exactly what a good operational partner is supposed to make possible.
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