Digital marketing leader in a small creative startup in Barcelona

Job Description

Our collaborator is a photography studio based in the heart of Barcelona, combining two concepts: YOULO - an innovative Self Portrait Studio offering professional photography without a photographer in the studio, and Wonderstory - a classic family photography studio specializing in newborn, maternity, and family photography with a photographer. YOULO is a pioneering concept with significant potential for scaling, and it’s our primary focus for growth and innovation.

They are looking for a versatile and passionate digital marketing leader to drive digital marketing strategies.

Tasks

• Develop marketing strategies and drive sales for both YOULO and Wonderstory.
• Optimize website content and lead SEO efforts to improve visibility and search rankings.
• Manage and analyze advertising campaigns on Google Ads and Facebook Ads, focusing on lead generation and sales.
• Coordinate the creation of content, including visual and written materials, that resonate with target audience.
• Drive outreach, collaborations, and viral marketing tactics to build brand awareness.
• Implement and analyze email marketing campaigns to improve customer engagement.
• Engage with partners, micro-influencers, and the press to create new growth opportunities.

Requirements

• Native Spanish speaker, intermediate to advanced English.
• Proven experience in digital marketing with the ability to manage multiple tools like Google Ads, SEMrush, Facebook Ads, and design software like Canva or Figma.
• Ability to work independently and manage multiple projects at once.
• Strong knowledge of SEO and B2C marketing strategies.
• Results-driven mindset with the ability to measure and improve campaign performance, focusing on lead generation and sales.

Conditions

• Monthly stipend between up to 1800, based on expoerience.
• Diverse Marketing Opportunities: Engage in a wide range of marketing activities including SEO, Google Ads, Facebook Ads, content and email marketing, social media management, collaborations, and viral tactics.
• Direct Impact: Your efforts will directly influence sales and growth.
• Autonomy: The opportunity to work independently, make decisions, and implement change without the constraints of bureaucracy.
• Professional Growth: Grow alongside the company, developing new directions and taking on new projects.
• Creative Freedom: The chance to implement and test new ideas and strategies that might be challenging to execute in larger corporations.
• Experienced Guidance: The founder, with 15 years of experience in digital marketing, is ready to delegate, support, and mentor you in your role.
• You will not only have the chance to use your full range of tools and skills but also make a direct impact on the growth of the business.
• Work on diverse projects and experiment with new approaches in a startup environment that embraces the “try and learn” mentality.
• Flexible schedule.

Availability

• Start date: as soon as possible.
• Full time, 40 hours/week.

Location

• Hybrid work in Barcelona.